Why Great Account Management is the Competitive Edge for Marketing Agencies
C: General Danny Gavin
Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…
Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell
C: General Danny Gavin
You may know when it’s the right time to partner with a digital marketing agency, but how do you know…
The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing
C: Google Analytics Danny Gavin
In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…
Visualizing Quality Score in Your Google Ads Accounts
C: PPC Rachael Howle
When it comes to the world of Google Ads practitioners are always talking about “Increasing Quality Score” and what can…
A Guide to Evolving with Google’s Search Marketing Updates: Three Part Series
C: PPC Joseph Wolf
Images Sourced and Concepts Adapted from Presentations at Wordstream Live Austin 2017 Being a fan of Wordstream for a couple years now,…
Keyword Planning in a Close Variant World
C: PPC Joseph Wolf
A Guide to Evolving with Google’s Search Marketing Updates: Part 3 Speaker: Navah Hopkins – Services Innovation Strategist at Wordstream…
Search Marketing Hacks & Strategies That Are SO #FakeNews
C: PPC Joseph Wolf
A Guide to Evolving with Google’s Search Marketing Updates: Part 2 Speaker: Zina Kayyali – Director of Customer Programs at…
TOP 11 Landing Page Platforms
C: PPC Danny Gavin
Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns. Also find: Features, Pricing and…
Typical Digital Display Advertising Costs
C: PPC Danny Gavin
AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000, media buyers report.According to media buyers, Hulu…
Tool to Determine the REAL Winner in an Ad Copy A/B Split Test
C: PPC Danny Gavin
I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split…