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Optidge’s 2025 Year in Review: Celebrating Our Top Moments

C: GeneralA: Danny Gavin

As 2025 comes to a close, we're taking a moment to reflect on what made this year extraordinary.  From earning…

Best of TDMM – Optidge Podcast: Milestone Moments + Most Streamed Episodes of 2025

C: GeneralA: Danny Gavin

2025 was a remarkable year for The Digital Marketing Mentor Podcast, filled with insightful conversations, breakthrough strategies, and authentic mentorship. …

CRM Integration Secrets: Saving time with ABA Therapy Automation 

C: GeneralA: Danny Gavin

Every industry brings its own challenges and growth opportunities when it comes to effective marketing strategies. This blog will highlight…

How to Build a Paid Media Strategy That Actually Scales (The Optidge Way)

C: GeneralA: Danny Gavin

Paid media isn’t a magic button; it’s a system. 2025’s mix of AI bidding, signal loss, and channel fragmentation has…

How To Integrate your CRM and Digital Marketing Ecosystems 

C: GeneralA: Danny Gavin

Syncing CRMs to your Marketing Tools: Introduction Digital marketing moves fast, but without the right systems in place it can…

AI in SEO: How to Adapt and Win in the Age of Generative Search

C: GeneralA: Danny Gavin

Introduction Search is changing, and fast. In just a few short years, we have gone from typing queries into Google…

Why Getting Leads Through Digital Marketing Isn’t Enough: What Happens After You Get Them

C: GeneralA: Danny Gavin

Introduction: The Lead Gen Illusion In digital marketing conversations, “lead generation” often gets treated like the finish line. Both internal…

More Than Just Ads: Why Our 4–6 Week Campaign Setup Times Ensure Success

C: GeneralA: Danny Gavin

Many agencies promise they can have your campaigns live in a week or two.  Sounds great, right? Fast, efficient lead…

Why Choosing a HubSpot Gold Partner Like Optidge Drives Real Business Growth

C: GeneralA: Danny Gavin

More Than Just a Certification, It's a Strategy for Growth HubSpot is a powerful platform, but without the right partner,…

Paid Social for Beginners: A Step-by-Step Guide to Social Media Advertising Success

C: GeneralA: Danny Gavin

Either you’re a marketer trying to round out their skillset or you’re a true beginner who’s heard the phrase “paid…