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We have great news to share!  Optidge was formally named a Google Premier Partner for 2025. Recognized for our digital…

What if your next agency wasn’t just about delivering numbers – but about mentoring your team and actually helping your…

Paid social media campaigns have the potential to generate incredible ROI -  businesses with well-executed social media strategies see an…

It has been said that to excel truly, a (digital) marketing agency must deeply understand its client's business, target audience,…

https://www.youtube.com/watch?v=iY_I9FlLCdw Have you been running paid social campaigns that seem like they should deliver results, but don’t—and you’re frustrated trying…

Keyword attribution identifies which keywords played the most significant role in driving a specific user action on a website—whether making…

As we approach the end of the year, it’s a perfect time to reflect on the remarkable achievements and milestones…

Did you know that 96% of businesses in the United States are on social media? But only 41% use it…

What a year it has been for The Digital Marketing Mentor Podcast.  As we’ve journeyed through 2024, quickly approaching a…

Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…