Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split Test.

I created a simple excel Ad Copy Split Testing Significance Calculator to make it easier. Simply fill the yellow cells with appropriate data and choose the significance level.

Download it here

via Ad Copy A/B Testing for Statistical Significance is Easy! UPDATED | Point It.

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