Blog

One client, two Crystal Awards finalist nods. Inside FamilyTreeDNA's full-funnel comeback and the single video that anchored it all year.

See the strategy behind two campaigns that share almost nothing in common: A five-generation fine jewelry house and a specialty tile retailer.

See how Optidge built campaigns for two different industries with one identical challenge at the foundation: gap between leads & attribution.

Two numbers, from two different rooms, in the same building, in the same week. In the paid media room, Brett Fish of TagHero put up a screenshot of a Meta...

Discover what drives AI search and how your content and SEO strategy must evolve to hit the markers both AI and SEO engines love.

Optidge's Paid Search Analyst, Alejandro Torres, gives a framework for connecting campaigns to revenue and shares what metrics matter most.

Meta's AI overhaul, Andromeda and Gem, has changed the rules for paid social in 2025–2026. Creative is now the targeting. Here's what every Meta advertiser needs to know.

What does "agentic PPC" actually mean, and where does AI genuinely help vs. where does human judgment still win? Insights from Optidge's Danny Gavin following his keynote panel at SMX Advanced 2026.

Energy fades mid-quarter, not mid-year. Here's how Optidge uses quarterly rocks, the Share the Legos framework, and radical context-sharing to keep teams aligned all year long.

If you're evaluating partners for HubSpot implementation or business automation, agencies who are willing to adapt make all the difference.