NEW TEAM MEMBER: MEET BATLI!
Batli’s cultural background is just as diverse as her professional career; spanning from photography, multimedia journalism, full-stack development and high-end perfumery. Batli’s passion for learning new skills has led her...
Optidge Among Top 5 Houston Digital Agencies in 2019
Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where the top 5 Houston Digital Agencies present show-stopping, presentations...
Optidge Featured on The Business Makers
Our Founder and Chief Strategist had the pleasure of being interviewed by Glenn Taylor of the BusinessMakers. Internet marketing is not as easy as it looks; getting it right can...
A Guide to Evolving with Google’s Search Marketing Updates: Three Part Series
Images Sourced and Concepts Adapted from Presentations at Wordstream Live Austin 2017 Being a fan of Wordstream for a couple years now, I knew that Wordstream Live – Austin was going to...
Keyword Planning in a Close Variant World
A Guide to Evolving with Google’s Search Marketing Updates: Part 3 Speaker: Navah Hopkins – Services Innovation Strategist at Wordstream Google introduced close variants as a way to capture plurals,...
Search Marketing Hacks & Strategies That Are SO #FakeNews
A Guide to Evolving with Google’s Search Marketing Updates: Part 2 Speaker: Zina Kayyali – Director of Customer Programs at Wordstream We all know that the online marketing world moves...
Using Profits to Drive Your Search Marketing Strategy
A Guide to Evolving with Google’s Search Marketing Updates: Part 1 Speaker: Amy Swartz – Partner Enablement Manager at Google In the past, advertising was very static by nature, with...
A Newbies Guide to State of Search Conference 2017
So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards. But this was the first time I ever attended the State...
Cleaning up Spammy Directory links
Amazing Article that comes up with a creative way to remove Spammy directory links using the HTaccess file of your website… ingenious – can’t wait to try this out!!! Let...
WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?
With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide...