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Typical Digital Display Advertising Costs

Typical Digital Display Advertising Costs

AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000, media buyers report. According to media buyers, Hulu currently sells its video ad inventory at around a $30 CPM. Agencies say BuzzFeed typically charges around $100,000 for four or five pieces...

Businesses, Avoid Fake Local Reviews! You'd Be Surprised What's Considered Fake....

Businesses, Avoid Fake Local Reviews! You’d Be Surprised What’s Considered Fake….

Google Warns SEO & Businesses to Avoid Fake Reviews – Search Engine Watch #SEW. Once I saw this I had to share… many of us know that part of the Google Local Search Algorithm are getting reviews on your Google+ Local Page. Looks like Google, in...

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split Test. I created a simple excel Ad Copy Split Testing Significance Calculator to make it easier. Simply fill the yellow cells with appropriate data...

Facebook for Content Marketers?

Facebook for Content Marketers?

Just read an awesome post on Copyblogger.com about the issues with Facebook, and the misnomer of people thinking that Facebook should be their businesses home base. Copyblogger calls this “digital sharecropping” – which is the dangerous practice of building your online business on someone...

Great Infographic on Inbound Marketing

Great Infographic on Inbound Marketing

Awesome Infographic from The Whole Brain Group that I found on Hubspot… it explains Inbound Marketing PERFECTLY! A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC].

Micro-Conversions: What Are They & What You Should Measure

Micro-Conversions: What Are They & What You Should Measure

Just stumbled upon a great post which speaks about micro-conversions. These “conversions” are typically actions visitors on your site can take which allow you to build connections with them. Instead of just tracking a Purchase or a Lead Form Completion – here are 5...

My Latest Infographic: Oakleys and Framelot.com

My Latest Infographic: Oakleys and Framelot.com

Framelot.com – Eyeglasses, Sunglasses & Contacts

Remarketing Now Easier with Google Analytics Integration

Remarketing Now Easier with Google Analytics Integration

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier and even more accurate to remarket, now with the help of Google Analytics: A Primer On AdWords Remarketing Using Google Analytics …Previously, we created...

Article Spinning and White Hat SEO???

Article Spinning and White Hat SEO???

Great Article! I love how you don’t just throw spinning out with the bathwater… but actually show how it can still be Kosher. via What’s the Deal with Article Spinning and SEO | Daily SEO Tip. When Article Spinning Works for SEO The biggest...

Post Penguin: List of Infographic Sites for Link Building

Post Penguin: List of Infographic Sites for Link Building

With the fall of Penguin SEOs all over are looking for ways to build quality links. One great way is by means of an infographic. SEOmoz recently put out a great post In-depth Guide To Content Creation which touched on some amazing points on how to...