Why Great Account Management is the Competitive Edge for Marketing Agencies
C: General Danny Gavin
Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…
Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell
C: General Danny Gavin
You may know when it’s the right time to partner with a digital marketing agency, but how do you know…
Quality over Quantity: What Google Really Thinks About AI Content Overload
C: General Danny Gavin
Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…
Top 5 Email Marketing Musts from the Mailchimp Influencer
C: Email Marketing Danny Gavin
https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…
Progress in Paid Social: Perspectives from the Pros
C: Paid Social Danny Gavin
There’s nothing quite like the feeling of learning something new. Whether first-hand experiences that taught you a lesson, or examples…
Podcast: The New Way in Digital Marketing: Mastering SEO in the Era of Generative AI
C: General Danny Gavin
https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…
Stories of Organic Social Strategies that Hit the Mark: A Testament to the Potential of Organic Social Media Marketing
C: General Danny Gavin
Organic is dead. Let’s clarify that statement. Many marketers believe that organic reach on social media is either dead or…
The Top 5 PPC Takeaways from 2024
C: General Danny Gavin
Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…
Should you consider partnering with a digital marketing agency?
C: General Danny Gavin
It’s estimated that 60% of today’s advertising will be digital by the end of 2024. From social media advertising and…
The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing
C: Google Analytics Danny Gavin
In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…