Friendly, knowledgeable & helpful digital marketing rock stars.
Whether you’re looking for SEO, Google Ads, or paid social media advertising, we help established brands get the highest ROI from digital marketing so you can grow, scale, and conquer the world. We view each of our clients as a partner and care about the endgame. That’s why we won’t only deliver leads or rankings – we focus on your whole sales funnel to increase conversions.
(aka our zones of genius)
(aka our values)
Embrace Learning & Teaching Opportunities
Do What’s Best for Our Clients, The Company, and Each Other
Speak Candidly and Share Freely with Kindness and Respect
Strive to Deliver High Quality Service & Results
Danny Gavin: Founder + Chief Strategist
In the prehistoric era of digital marketing (ICQ, Yahoo and dial-up anyone?) 20-something Danny Gavin began tinkering with digital marketing. Self-taught, eternally curious, and fiercely tenacious, his digital marketing chops were instrumental in helping Brian Gavin Diamonds join the INC 5000. In 2010, he founded Optidge to provide a boutique digital marketing service that takes a genuine interest in its clients’ long-term success. Since then, Optidge has sprouted into a booming agency with a golden reputation.
He’s still changing the world. By day, he’s leading Optidge with his trademark humility and data-driven creativity. By night, he’s an adjunct professor at the University of Houston’s C.T. Bauer College. As one of the college’s most popular educators, he teaches MBA students and executives the foundations of digital marketing (he’s so passionate about the subject that many of his students change career paths to move into digital marketing). He’s also the founder of ODEO Academy: the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. No, he never sleeps. When he’s not working? He’s a husband and dad to 6 adorable kids.
Right-brain creativity meets left-brain genius.
Our tribe of insatiably curious, intensely passionate + embarrassingly smart individuals.
All working together towards one goal: your success.
Founder + Chief Strategist
Operations Director
Director of Paid Media
Head of Paid Search
Director of Account Management
Senior Paid Media Strategist
Paid Search Analyst
Associate SEO Analyst
Analytics Team Lead
SEO Strategist
Senior SEO Strategist
Social Media Manager
SEO Manager
Account Manager
Social Media Strategist
SEO Strategist
Operations Associate
Team Assistant
Account Manager
Paid Media Specialist
Graphic Designer
Creative Coach
Internal Marketing Coordinator
Paid Social Analyst
Account Manager
Web Manager
HR Manager
Senior Paid Search Strategist
Paid Search Coordinator
Sales & Marketing Manager
Whether you’re a growing business wanting to scale or a mature company looking to develop digital marketing strategies, we can help.
Whether you’re a solid, family-owned business ready to dive into digital marketing or a shiny start-up wanting to rapidly scale, we can help.
You’ve got an established business. Established doesn’t mean you’ve been around for 75 years. It means you’ve got proven sales, existing clients, and a compelling offer. Now, you want to take full advantage of the online opportunities so you can grow.
You’re willing to collaborate with us. Believe it or not, we’re not mind readers. We set up communication channels at a frequency that suits you, but we can’t deliver the results if you expect us to fly solo.
You’re able to trust us. We love – and need – your feedback and ideas. But when it comes to the nitty-gritty day-to-day operations, you’re in the best hands. We’ve got 73 years’ collective digital marketing experience between us. And, you won’t find a team that cares more – or does more – to help you reach your goals.
You’re looking for a long-term partner. We get seriously invested in our clients. We’re constantly thinking of how to add value across the sales cycle while implementing strategies that will further your goals.
2025 Best Large Paid Search Campaign – Shrader Law
2025 Best Medium Paid Search Campaign – Ranger Guard
2024 Best Large Paid Search Campaign – Allied Outdoor Solutions
2024 Best SEO Campaign – Avenlur
2024 Best Paid Social Campaign – 13th Annual Lovie Awards
2023 Best Paid Social Campaign – 44th Annual Telly Awards
2023 Best Plan B For a Marketing Campaign – Live Edge Slabs of Houston
2022 Best Medium Paid Search Campaign – Rollac
2022 Best Large Paid Search Campaign – Layher North America
2022 Best Paid Social Campaign – Allied Siding and Windows
2021 Best Paid Social Campaign – American Medical ID
2020 Best Plan B For a Marketing Campaign – Degs & Sal
2025 Best Non-Profit Campaign – Colel Chabad
2024 Best Business to Consumer Campaign – Source Journeys
2023 Best Large Paid Search Campaign – Nick’s Plumbing
2023 Best SEO Campaign – Ranger Guard
2023 Shoestring Marketing – Brian Gavin Diamonds
2022 Best Blog Campaign – Circle Care Services
2021 Best SEO Campaign – Nick’s Plumbing
2025 Gold – Davey Award – Advertising & Marketing Podcast Series for The Digital Marketing Mentor
2025 Silver – Davey Award – Individual Advertising & Marketing Episode for The Digital Marketing Mentor
2024 Gold, 2023 Silver – Davey Award – Individual Business Episode for The Digital Marketing Mentor
2024 Silver, 2023 Gold – Davey Award – Business Podcast Series for The Digital Marketing Mentor
